TikTok
platform
merit
Increase product awareness
It is possible to access ‘potential customers influenced by the brand’ that could not be obtained through existing direct marketing.
Promote purchase motivation and proceed with purchase
Unlike CM or web advertising, it is not unilaterally sent by a company, but is part of word-of-mouth marketing utilizing the influence of influencers, making it highly reliable and naturally motivating to purchase.
Deep understanding of the product
When influencers actually use the product and receive reviews of the good and bad of the product through SNS, it leads to “understanding the product.”